@MTVInsights

TransGen Y: Millennials are increasingly aware of, accepting of, and advocating for Transgender rights.

(Facebook now offers custom gender options in their settings page, designed to include a variety of gender identities.)

Millennials are the most tolerant and diverse generation, as well as dedicated to implementing social change. They came of age during the fight for gay rights and acceptance and are no strangers to lesbian, gay, bisexual and transgender (LGBT) issues.  Recently, we have seen more and more Millennials raising awareness regarding the struggles of those who do not fit into the gender binary. They are:

  • becoming allies to the transgender community by educating themselves and peers
  • calling out unfair portrayals of trans people in the media
  • creating welcoming spaces for other Millennials to come out as transgender or gender non-conforming.  

The media plays a large role in this increased awareness. Our panelists have brought up actress Laverne Cox (from Orange Is the New Black) in conversation; she is by far the most famous out trans celebrity at the moment. In fact, Cox will host and executive produce “Laverne Cox Presents: The T Word,” a one-hour documentary airing on MTV and Logo TV on Friday, October 17, 2014 at 7 p.m. ET/PT that will take viewers inside the lived of seven transgender youth.

We asked college students if they have been noticing or sharing more articles regarding gender and trans news. 

High schoolers seem to be engaging with gender non-conformity and trans issues in more intuitive ways; meaning, they are growing up with a certain level of awareness and sets of resources set in place for them so they’re a little more used to having these conversations. More and more of our high school panelists have a peer or classmate who identifies as trans.

A few ways the Millennial trans community is being supported by peers, colleges and society:

  • Sharing stories: Trans youth are becoming more comfortable sharing their stories, and peers are increasingly supporting them and helping them share these stories. One of our panelists shared an article from her Texas high school’s newspaper featuring an interview with a student who came out as a transgender young woman. It allowed room for this student to address what she was experiencing and come out to her fellow students, and the author refers to her with correct gender pronouns throughout.
  • One of our panelists shared an article from her Texas high school’s newspaper, an interview with a student who came out as a transgender young woman. It allowed room for this student to address what she was experiencing and come out to her fellow students, and the author refers to her with correct gender pronouns throughout.
  •  Another panelist shared a Youtube channel, TRANScend, to which her trans friend contributes. It was started by six young transgender men who wanted to document their transitioning while also educating cisgender viewers on trans issues, offensive language, etc. 
  • Surgery Fundraising: Several trans youth have been successful crowdsourcing their surgeries, though it’s important to note that not every transgender person elects to have surgery. Fraternity members at both Rutgers University and Emerson College have raised money for brothers’ surgeries.
  • Welcoming colleges: More and more rising college attendees are entering schools where work has been done to make the necessary space for transgender and genderqueer students – whether that’s providing gender neutral bathrooms or student ID of preferred gender pronoun in class. One high school panelist said that this link on Gender Pronoun usage at college campuses was shared a lot in her feeds late last year.

TRANS* 101

There are many resources available on transgender / LGBTIQ vocabulary, including MTV’s own Look Different campaign. GLAAD also has a helpful guide for people working in media on how to portray/talk about trans lives and issues. Here is a brief primer on some acceptable and unacceptable terms:

Transgender  – Describes a person whose gender identity differs what is typically associated with the sex they were assigned at birth.

  • A transgender identity is not dependent on medical    procedures. Many transgender people are prescribed hormones, but not all. Only 33% of transgender people undergo some form of surgery.
  • A woman who was assigned male at birth is a transgender woman or a trans woman. A man who was assigned female at birth is a transgender man or a trans man.

Cisgender  – describes people who are not Transgender

Genderqueer – A term used to describe a gender identity that falls outside the category of “man” or “woman”

Not acceptable terms: Transvestite, Tranny, Hermaphrodite, Sex-Change Operation

Research by Stephanie Monohan

Trending Slang: Millennials share their choice slang words of the moment

Every year, we take our annual look into Millennial slang to see what language is really sticking with our audience. More recently we updated our research to bring you the biggest and/or breakout slang of the past couple months. The word cloud above represents what 200 Millennials aged 14-24 from across the country said were the words they and their friends have been using the most.

What we learned:

-   “Swag” and “YOLO” are back and surprisingly big; they seemed to have gotten overused in 2013 but then later showed resurgence due to their versatility. We see Millennials using the words both sincerely and ironically.

- “Ratchet” has had some serious staying power over the past year especially amongst teen girls, despite increased dialogue around cultural appropriation

-  The movie Mean Girls mistakenly claimed that “Fetch” would never happen.

Breakout Slang:

-   Bae: your significant other; stands for “before anyone else”

-   Thot: stands for “that ho over there”

-   Basic: used to describe a person or activity that is too obvious or vapid

-   Turn up: getting wild, most likely drunk or high

-   Slay: to succeed in something; similar to “killing it”

And while they’re not included in the above word cloud, these phrases are also gaining traction:

-  (Throwing) Shade: dissing someone or casually disrespecting them; this is an older slang phrase that has had a recent resurgence

-  Slide into the DMs: when you take flirting with someone on Twitter to the next level by smoothly moving the conversation from the public to private messages.

Stars…They’re Just Like Us: Millennials talk relatable celebs

In an era where celebs and fans are more hyper-connected than ever before, the celeb-fan relationship is becoming increasingly complex. While fans still love some celebs who share only their fairytale, “perfect” lives, increasingly, they are more drawn to flawed and real celebs for being “just like me.” And because celebs are more revealing and constantly connected to their audience, the audience is constantly re-evaluating who is authentic or fake… who is relatable or missing the mark.

We are constantly taking the pulse on which celebs are the “most relatable” with our audience. In a survey of 200 Millennials 14-24, our respondents named the following:

Jennifer Lawrence clearly takes the cake: “She has no filter and isn’t afraid to be herself.” – Symone, 17. She’s “awkward”…”a weird teenager just like me”…”not afraid to speak her mind.” Perhaps surprisingly, Jennifer Lawrence was by far the #1 celeb Millennial guys could relate to as well.

Now…let’s look at that same chart with Jennifer Lawrence removed:

Our audience really responds to celebrities who maintain a level of normalcy in their lives. Celebs like Emma Watson and Emma Stone as well as newcomer Shailene Woodley were mentioned frequently for their down-to-earthness. Emma Stone “seems so down to Earth and doesn’t let the fame get to her.” Emma Watson “got a college degree” and Shailene “hasn’t changed her normal-esque lifestyle since acting.”

Some popular celebs just aren’t relatable. It’s not that surprising to learn from our panelists that “relatability” impacts a celeb’s likability in their eyes. While they may still enjoy following some celebrity’s over-the-top antics, those celebs often seem like they are “trying too hard” and do not resonate as much.

There’s a lack of relatable male celebs. Our respondents seemed to struggle a bit in identifying relatable male celebs, as both guys and girls tended to point to female celebs. When they did mention a male celeb, the results were much more divided with the exception of Will Smith (“likes sports”) and Robert Downey Jr. (“relatable in social media”) who came up a few times. Quite a few respondents, especially guys, felt that they could not relate to any famous celebrity.

What MTV found out about St. Louis millennials when it visited for research (Video)

By Kelly Moffitt, Social Engagement Manager - St. Louis Business Journal

MTV’s Vice President of Insights Innovation, Alison Hillhouse, recently came as part of a five-person team to St. Louis and studied what she calls “generational innovation” going on in the city. Originally from St. Louis, Hillhouse and her team are charged with understanding millennials and then taking that research back to MTV producers, who then use the ideas drummed up from across the country for show development.

Her team came to St. Louis for four days in February and found the energy in the city to be “extraordinary.” You can watch the video embedded below ( or at this link) to get a sense of the young tech entrepreneurs, non-profit founders and artists Hillhouse spoke with, largely centered around Cherokee Street. Though the people Hillhouse interviewed avoided the word “movement” to describe the amorphous feeling, she said there’s a lot of passion to change things not only on a personal level (like you see in New York) but also on a city-wide level.

Her team’s visit to Cherokee Street, including Nebula Coworking space and Smalls tea and coffee, reminded Hillhouse of Brooklyn but rawer as innovations in St. Louis are still happening for the first time. The qualitative research found these were reasons millennials found value in St. Louis:

1. The ability to make an impact—a smaller city gave entrepreneurs the chance to make a significant change with programs like “Sloup.”

2. Space, budget and freedom to experiment: There’s space to try and fail at projects in “beta mode” while living for a low cost.

3. The city is a blank canvas: Abandoned storefronts, warehouses and cheap, old homes offer a space to revamp.

4. The emphasis on community: People are nice here — plus the city is small enough to get connected to many of the creative movers and shakers.

Opinions of St. Louis from outsiders are changing as well, Hillhouse said.

“We spoke with a few Wash U grads who stuck around after graduating who said that five years ago, the people they knew who graduated from Wash U would go straight back to New York or LA, but now there’s a sense that St. Louis is a viable option for starting a business,” Hillhouse said.

The research team found that the vibe in St. Louis fits with what’s going on in other “second cities” like Detroit or Memphis. Previous research her team had done on the American Dream showed that 70 percent of people want to live in a city in their 20s. That passion for urban living was something Hillhouse found corroborated in St. Louis.

So, will what Hillhouse found in St. Louis end up as MTV’s next ‘Sixteen and Pregnant’? Likely not, but you never know what story lines or components of a show might make it in, Hillhouse says.

Get More: MTV Shows

This article originally appeared in the St. Louis Business Journal on July 18, 2014.

A Millennial City of Dreams

By Alison Hillhouse,  MTV Insights

“I tell all of my friends out on the West Coast, St. Louis is the City of Dreams. You can do whatever you want here if you have the will and ambition.”  

—  Lisa Govro, young entrepreneur 

Get More: MTV Shows

Yes, St. Louis. Not New York, not San Francisco, not Austin, not Chicago. Pockets of young people are choosing the road less travelled and flocking to cities that offer more of a “blank canvas” on which to create their dreams. Think Nashville, Baltimore, Pittsburgh and St. Louis … cities that have not been known as “hot spots” for recent grads, cities that young people have historically avoided in favor of the surrounding suburbs. But things are changing, as MTV research shows 70% of young people want to live out their 20’s in a downtown or near a downtown, not the suburbs. Where many older people see urban decay and crime in these cities, Millennials see opportunity.

MTV recently travelled to St. Louis and met with young tech entrepreneurs, non-profit founders and artists to learn more about the groundswell of young people revitalizing and re-crafting this urban landscape (they balked at the word “movement” which seemed to try too hard at pinning down the amorphous energy bubbling up). These urban pioneers are launching tech-startups in abandoned buildings, starting art collectives in old breweries, remaking turn-of-the-century homes and building pockets of commerce where young people can live, work, consume and bike everywhere. Universally they are connected to the mission of revitalizing the city and creating a community of likeminded individuals.

Why Millennials are saying “yes” to reviving cities:

Make an Impact 

Young people want to make a tangible positive impact on their world, and feel more empowered to do so than ever before. Across the country, they are realizing that a smaller city, especially one that’s seen decay, offers an opportunity to create projects and launch businesses that can significantly change an urban landscape. According to MTV research, 80% of Millennials feel like it’s important to “revive cities in decay.”

In St. Louis, we learned of “Sloup” – a micro-funding monthly soup dinner where mostly young people pitch art or community improvement ideas, and attendees vote on which to implement with the proceeds from that night.

Community activist/artist Becca Moore, 25 explains, “I received a lot of pressure from people like, ‘why aren’t you moving to NYC, LA, or Chicago’… but the opportunities I have in a city like St. Louis are more exciting… I’m able to plug in right away and be involved in projects that impact the community.”

While a new coffee shop in Brooklyn is a dime a dozen, Small’s Tea Shop in St. Louis, recently launched by Lisa Govro, plays a role in the revitalization of the historic Cherokee Street neighborhood that thrived in the early 1900’s. Young people and Mexican immigrants are working together here to create a new community that’s a hotbed of artist collectives, tech start-ups, quirky shops and popular Mexican restaurants…. somewhat paralleling San Fran’s Mission district. 

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Sloup MicroFunding Dinner

Space, budget and freedom to experiment

Young people in smaller cities boast of the opportunities to start a project in “beta mode,” try it out, and if it fails, start something new… all while maintaining a lower cost of living (Yes, it’s possible to live in a beautiful Victorian-era home in St. Louis with a handful of friends for just $160 a month).

With such a low cost of living, it’s not surprising that St. Louis is becoming more attractive to young start-up founders and artists. As developer Matt Ström, 26 says, “St. Louis is becoming a good place to start a business – it’s part of the ‘Silicone Prairie.’” Mallory Nezam, 27, notes, “My friends are brilliant artists in New York and have this little chunk of time to do art between 3AM and 6AM– but people in St. Louis have that time, all the time.”

As Moore says, “I’m not sure I would’ve been able to do this if I had to move to another city and hustle to pay rent… my extra time and energy goes into projects that I really care about. The barriers are lower in a lot of rust belt cities – you can see your projects gain traction a lot faster.”

Popular band Sleepy Kitty recently relocated from their “tiny cramped space” in Chicago to their duplex “Art Castle” on Cherokee Street, where they have a music studio, a graphic arts studio and living space all-in-one.

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Sleepy Kitty’s “Art Castle” - duplex art/living space in an old brewery

Blank Canvas

In cities with multitudes of abandoned storefronts, warehouses and dirt-cheap turn-of-the century homes, it feels like anything is possible… like BANK projects, an old drive-through bank repurposed into an art gallery by recent college grads.

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Daniel Burnett, part of the Screwed Arts Collective, is inspired by the fact that St. Louis is a “grimy city.” He explains, “I think a lot of young people are tired of over-produced culture. Making everything shiny and plastic has its place, but even a lot of pop culture is embracing grimy elements. Grimy means you can get away with a little more, people are more relaxed, living is cheap, urban decay is prevalent.

Community Vibe

In mid-sized cities like St. Louis, young creators speak positively about the tight knit community where people are “nice,” “welcoming” and “eager” to partner with you to make things happen. Ström says, “You have to be careful who you tell your ideas to – not because they’ll take your idea, but because the next day you’ll have tons of texts and emails from people saying “I heard you are thinking of doing this thing, I’m so excited. How can I help?” And Amy Flauaus, former Brooklyn resident and owner of Strange Overtones vintage shop, says, “It would take a lot for me to leave St. Louis at this point. Everyone just seems so happy here.”

 

 

POST-AUTHENTICITY: Authenticity still key for Millennials, but it’s becoming more layered and nuanced

By Alison Hillhouse,  MTV Insights

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When fake becomes authentic: Faux-Wood Paneling shoes from Proenza, posted on ithinkyou’reswell

Over the past decade, every last bastion of culture and consumerism has strived to be “authentic” – chain stores like West Elm offer handcrafted textiles from the Philippines, Dove produces tear-jerking documentaries on the meaning of beauty and Brooklyn grocers pride themselves on carrying locally-made potato chips (what’s so authentic about potato chips coming from Brooklyn, anyhow?)

This stuff is clearly working, so it’s not surprising that people and brands are beginning to explore the next levels and layers of authenticity. In fact, signs are pointing to the emergence of “post-authenticity” … playfully exploring the blurry lines between fake and real, between unique and mass.

People are saying: maybe everything doesn’t have to be authentic, if we all acknowledge together that it’s fake. Maybe sometimes we shouldn’t try so hard to be authentic. Maybe authenticity lies in owning “fake.” And maybe what’s at the core of authenticity – uniqueness – is not so easy to come by anymore. In this vast world of the internet, is anything truly unique?

Three interesting examples on post-authenticity come to mind:

1)     Trendspotting agency K-Hole’s declaration of “normcore,” a deliberate decision to reject being unique… “normcore moves from a coolness that relies on difference to a post-authenticity coolness that opts into sameness”

2)     Proenza launching “fake” looking designs from the “underbelly of America.” Designer Jack McCullough says of their recent collection: “we wanted it to all feel kind of fake – like not real wood – paneling. Everything fabricated.”

3)     Our obsession with the uber-fake, like Twinkies or ‘90s sitcoms or ‘80s computer graphics or any kitschy nostalgia for that matter (TV shows, music, foods etc). What’s authentic is the naiveté we once possessed when we genuinely fell in love with these things. Now, we might all be jaded.

Post-authenticity and Millennials

Our audience is grappling with the move towards post-authenticity in their own worlds.  Some of the most heated conversations we see around social media involve teens complaining about who is “trying too hard” to seem like they are not trying. For example, the “no-makeup selfie” phenomenon was once respected, now teens question whether there is something inauthentic about trying too hard to be authentic.

On the other hand, there almost seems to be more leeway granted to someone who clearly owns up to the fact that they ARE trying. Case in point: the elaborately staged @perfectprompictures Instagram with 100K followers

Another example: young people once wanted reality TV shows to feel so real that you were unaware there were camera crews and MTV producers hovering over the cast. Now, Millennials love to catch a glimpse of the camera guy, or see some of the orchestration of reality shows… knowing full well, it isn’t all just hidden cameras in a house.

We’re continuing to explore how the concept of “authenticity” morphs, how our audience interprets it and ultimately, how it impacts their attitude towards content.

Love America and Criticize Her, Too

By Stephen Friedman, president of MTV

The Millennial audience won’t be limited by the dichotomies of the past. Yes, Millennials are vociferous critics of our nation’s flaws. But in a new study, MTV asked young people how they felt about our country — and 86% of Millennials described themselves as “proud to be an American.”

Millennials love America as much as any generation. They just want to love it on their own terms. For young people, the word “patriotic” suggests a rigid acceptance of an ideology, an unquestioning fixation on a symbol or a flag that they feel misses their deep and complex relationship with their country.

For example, MTV interviewed Millennials about the Pledge of Allegiance. We asked them to dissect how the words they learned as children related to their attitudes today. Many of them, in hindsight, rejected the notion of “pledging allegiance,” which sounded to them like obedience instead of choice. They preferred to speak about their “pride” and “commitment” to America — about dedicating themselves to their country as a personal choice, not binding compliance.

Millennials believe that self-expression is America’s greatest good. Over 90% of young people feel it’s essentially American to be free to express yourself and your opinions.

That includes raising your voice when you feel your country is in the wrong. Young people realize that America has deep issues along with its myriad opportunities. They believe that advocating for change is an essential part of being American.

"Having American pride is about loving the country, but still acknowledging that we have faults as a nation and society," said one young person we interviewed.

"I see American pride as acknowledging the wrongs that America has done to other countries, but still [being] proud of the good things our country has done for the world," said another.

Millennials don’t believe you have to adhere rigidly to one side or the other. That’s why it’s no surprise that the Pew study found that more Millennials identify as politically independent than as Democrats or Republicans combined.

Often, Millennials turn to humor to express that combination of pride and criticism. It’s the South ParkColbert Report mentality that you can both celebrate our strength and laugh at our absurdities — and that the very act of laughing at our country makes our democracy stronger.

Just look at “#Merica,” a Millennial meme that’s swept across social feeds and college theme parties over the past two years. The viral idea embraces both the greatness and the follies of American culture. An image of an oversized plate of fried chicken and waffles could earn the #Merica hashtag. So could a pickup truck driving into the sunset behind a sweeping mountain vista.

Millennials realize how lucky they are to have the right to criticize the government. Young people today have a more global perspective than older generations. The 24-hour news cycle and Twitter have exposed them to stories and imagery from around the world. They see what can happen in Egypt when citizens criticize the new government or in Uganda when ordinary people dare to express themselves. They recognize their good fortune.

They also see how America’s influence and resources can be used to confront global issues. Millennials conceive of themselves as “global citizens.” Young people are significantly likelier to give to global causes over local causes than Boomers or Gen Xers. They believe the solutions to worldwide problems can originate on our shores, even if sometimes we get it wrong.

John F. Kennedy said, “Without debate, without criticism, no administration and no country can succeed and no republic can survive.” Young people are rooting for our nation, questioning it and challenging it, and pushing America to improve. Freed from the strict division between patriot and protester, Millennials are making our country stronger.

This piece originally ran at USA Today Opinion on July 4, 2014.

PREDICTAGRAMMING

By Alison Hillhouse, MTV Insights

The 8th deadly sin according to Millennials…“trying too hard” in social media, especially when it comes to photo sharing. 

Posting requires a careful balancing act between presenting a good version of yourself but not trying too hard…. between revealing your personal life but not overdoing it… between capitalizing on share-worthy opportunities but not taking too much advantage of them. Getting the balance wrong can impact your social standing, particularly among teens who tend to over-analyze every move peers make.

When asked about the most “predictable” Instagram behaviors right now, our panelists told us about instances in which peers were trying just a little too hard to look good, get likes or paradoxically, appear casual. At MTV, we refer to this as “Predictagramming.”

Our panelists have shared with us some of the latest Predictagrams that have saturated their feeds and gotten under their skin:

Sneaky selfies:

  • “Posting photos that make you wonder ‘who is taking your pictures?’ Like photos of you ‘candidly’ brunching, behind you as you ‘walk’ down the street as your Loubotuins flash me, etc.”

 Humble-bragging:

  • “When people COMPLAIN & BRAG in the same sentence or post, for example: ‘It was a really tough decision, and I hated having to turn down some great job opportunities… even though I could graduate in 3 years, I’ve decided to stay and do all 4.”
  • “On-purpose ugly selfies with downgrading captions because people are trying to get compliments”

 Over-editing:

  • ”When people use all the filters it’s obvious and embarrassing, especially for a selfie”

 Strategic #hashtagging:

  • “One of my biggest pet peeves is when girls do their boyfriends for #mcm (Man crush Mondays)… as if we didn’t already know you had a crush on this guy because you are DATING him.”
  •  “Non-ironic use of hashtags, except when necessary (like names of places). If you have to hashtag ‘nails’ or ‘dress’ in every picture I am annoyed.”
  • “TBT, MCM, WCW or any other made-up day as an excuse to post more pictures (like National Siblings Day?)”

 Over-documenting:

  • “Monitoring weight loss via half naked selfies”
  • “When someone checks in so much they are stalkable”
  • “Posting a clever gym status faithfully every day”

 Gaming the system:

  • “When people or companies buy thousands of followers on Twitter/Facebook and you can tell because no one engages with their content. So unethical!”
  • “Scheduled tweets that are obvious”
  • “When people post something and realize it’s not getting the attention they want, so they take it down and put it back up later at a more strategic time.”

 WTF?!

  • “When girls find ways to somehow morph into giraffes and find a way to angel their neck into a photo.”

Creeping With Millennials

By Jen Michalski

Ping. It’s another Tinder message from this new guy you’ve been talking to. He seems pretty cool so far, but you’re still not sure if you want to meet up with him. Is he who he says he is? You start doing some digging…

Millennials are natural researchers, always on the hunt for more information on everything from their teachers’ personal lives to who their exes are dating. Using various social media, they are doing what they call “creeping,” “lurking,” and going into “stalker mode” to get the insider scoop.

What Does “Stalker Mode” Look Like?

  •   Using Facebook’s search bar to uncover which friends are using the Tinder app – says Chloe, “I found a lot of my friends’ boyfriends on there.”
       
  •   Screen-shotting a Tinder image and then using it in Google-image-search to find the user’s Facebook … then deciding whether he’s worth meeting up with.
       
  •   Creating fake profiles, e.g. club promoters or hot girls, that your crush, ex or even teacher can’t help but friend.
       
  •   Checking to see if your crush “liked” other pictures but didn’t like yours in that same time frame.
       
  •   Looking at Snapchat scores to analyze if someone has been active on Snapchat and possibly ignoring your Snapchat.
       
  •   Signing out of LinkedIn before creeping users, so they don’t see that you’ve been on their page.
       
  •   A person’s retweets can be very revealing – you can creep back to hot news topics to see what that person REALLY thinks.

“Anyone will accept the profile of NYCclubpromoters01. No one questions that kind of stuff, so when your stalking gets blocked, just make a club promoter page.” -Chloe, 21

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Who Do People Creep?

  •   Crushes: Millennials want to get their hands on every little detail – from who they last dated, to what hot girl/guy selfies they “liked,” to even where they physically are (Geo-tags).
       
  •   Potential dates: Apps like Tinder and OkCupid leave room for deception and falsities, provoking further investigations into a person’s identity.
       
  •   Exes: To wallow in self-pity, rejoice if his life seems to suck or compare yourself with his girlfriend
       
  •   Professionals: LinkedIn helps you creep on potential employers before interviews.
       
  •   New classmates: Incoming college students are investigating Twitter threads to find out more about classmates.
       
  •   Teachers: Teachers all have their secret selves – some panelists used Facebook to figure out that their teacher is a male model.
       
  •   Everyone else: People you hate, people you love, people you don’t even care about but somehow find yourself spending an hour sucked into their social identity.

“It’s just something I mindlessly do. I don’t even really think about it, I   just find myself on Facebook during the day and get sucked into people’s profiles.” –Marie, 25

What It Feels Like

  • Anxiety Generating: Sleuthing often grants access to TMI that can often be very overwhelming, in that it causes anxiety and frustration, e.g. One panelist mentions refreshing his ex’s social media page over and over again to check for activity.
     
  • Instant Gratification: Millennials aren’t waiting to meet future classmates in person, they’re Internet creeping class list names in advance. With a world of information at their fingertips, they take matters into their own hands.
     
  • Guilty Pleasure: They’re sleuthing for fun, often gloating about their strategies and skills. One panelist was proud that creeping social media led her to find out a guy she was dating had another girlfriend.
  • Wasting my life: Millennials find themselves clicking through Facebook and browsing Instagrams in their downtime - five minutes of creeping quickly turns into several hours of intense sleuthing.

“If I posted a picture, and it would be like an hour and he hadn’t liked it yet, I would go onto the news part, and if he liked another picture that was posted after me, I would be like “f*** him!” –Clay, 20

Bonding, De-Stressing, and BBQ: The Current State of Cooking in the Lives of Young Millennials

By Stephanie Monohan

Millennials don’t just see cooking as a means to a necessary end – it’s a creative pursuit, a de-stressing tool and a social bonding experience.  Aimed at a generation who grew up idolizing celebrity chefs, MTV’s new reality series House of Food (who’s second episode airs tonight) sends a group of aspiring young chefs to culinary school, where they compete to win an apprenticeship opportunity at a Los Angeles restaurant. MTV Insights has covered a bit on baking and maker culture before , but continue to hear more interesting things from our community of food-loving Millennials.

1.  It’s Not Your Parents’ Home-Ec Class

Our high school panelists say they’re no strangers to cooking and baking, and that after-school cooking clubs are becoming more and more popular as students desire to learn such skills without the pressure of a final grade. Some examples include the Kebab Club at Glendale High School in CA and the Washoku Club (Japaense cuisine) at the Iolani School in Hawaii. Haley, a high school student from Texas told us about her school’s baking club (http://wildcattales.com/student-life/2013/12/18/baking-club-whats-in-the-oven/), where students hang out and learn new recipes in a fun, yet organized environment. The ND Grillers (https://www.facebook.com/groups/224610761024896/), a barbeque club at Notre Dame High School in Sherman Oaks, CA, claims that club members will “learn skills that should serve them throughout their adult lives” in addition to socially serving the school community in the present. Not to mention, the club’s logo makes grilling look really, really cool.

2. Cooking Parties Are the New Slumber Parties

In the past few years, we’ve seen Millennials organizing large chunks of their social lives around going out to eat and becoming knowledgeable about food culture. The younger Millennials we talk to still love to bond with their friends over food, but they’re more interested in cooking together, often to save money instead of finding the hottest new restaurant. A 20-year-old college student, Caroline, told us, “Over the past few months, some friends and I have had “lady pre-games” on Friday nights where we cook dinner together and try out new recipes and teach ourselves what ‘simmering’ means.” While they’re certainly excited to learn new recipes and eat healthy on a budget, cooking together serves mainly as another way for kids to hang out.

3. Just Turn On the Oven and Chill Out

Lastly, we keep hearing about how younger Millennials use cooking and baking as a soothing tool to unwind when the pressures of work and school get too stressful. One 20-year-old pre-med student, Chloe, told us that during finals week she would bake “crazy things, like when you put an Oreo inside another cookie inside of a brownie. Because when I really didn’t want to study, I thought that if I bake for five hours then I can’t read my biology textbook.” And, occasionally, they may use it to cheer up a friend. Ryan from Missouri, who loves to bake, says, “If someone is having a bad day, some cookies or cake might magically show up on their doorstep.”