- Alison Hillhouse, MTV Insights
A generation that’s grown up on a diet of Angry Birds and Call of Duty views life as a multi-level, multi-player game – and the workplace is no exception. No longer do young employees view the career ladder as a rigidly defined series of steps to get to the top. Millennials aren’t going to spend 40 years in the same job, waiting for someone else to tell them they’ve advanced to the next level. A 22-year-old who’s invested years of prep-work in school, extra-curriculars and internships (not to mention has amassed massive student loans) is ready to put his training to good use and is eager to plot out the next move in the complex game we call “work.”
Millennials are taking control of their own destiny, looking for trapdoors and ways to switch roles within a company or start something on their own to “level up” faster. In fact, MTV’s “No Collar Workers” study shows that 74% agree “if the workplace were like a game, I know how to “level-up” faster than others,” (versus 59% of Boomers). It’s not that Millennials don’t value the experience of elders, it’s just that they deeply desire to be successful and believe if they put in effort it’s possible to find a speedier way to progress.One pathway to success might be job switching – 1 in 2 believe “switching jobs helps you climb the corporate ladder faster” (versus 37% of Boomers.)
The start-up world also gives Millennials the opportunity to skip several levels – MTV recently met with Millennial-founded company “Uncharted Play,” (http://www.unchartedplay.com/) which has multiple VPs and a CEO under the age of 25. They explained that start-ups are inherently sailing unchartered waters… so why not “advance to go” and start out as a VP?
This game-like, warp-speed mentality also plays into how Millennials go about working, with44% “looking for loopholes to get the job done.” (versus 24% of Boomers). But before jumping to conclusions, take into account that the Millennial definition of “loophole” is very different from the Boomer definition! As highly resourceful digital natives, Millennials are looking to get from Point A to Point B as fast as possible, and are allergic to any sort of processes or systems that slow them down. It’s not about skimping but rather about finding “smart-cuts” (http://ow.ly/cj4Zi) to increase efficiency (80% agree “it’s not about how hard you work, it’s about how smart you work.”).
While older generations might have put up with unnecessary processes & paperwork ala TPS Reports (http://ow.ly/cj55l) in Office Space, Millennials are finding ways to get rid of extraneous steps to increase efficiency. There’s simply no time to write 100-page Powerpoint presentations with “plop factor” and no punch, a 5 slide presentation might just make the point!
By Alison Hillhouse, MTV Insights
It’s not hard to imagine how most Boomers and Gen Xers might react to a 2011 college grad declaring “I’m too talented to punch a clock or sit in a cubicle” — especially in today’s economy. He could be written-off as entitled, naïve and foolish, particularly by elders who have invested years climbing the corporate ladder.
Given the lackluster job market, it’s perhaps a surprising revelation that 71 percent of Millennials agree they are “too talented to punch a clock or sit in a cubicle,” according to an MTV study of 2,000 youth ages 14-24. But before dismissing this generation as overly confident and entitled, it’s only fair that Millennials get the opportunity to defend themselves.
Imagine a slightly different scenario, one in which the college grad clarifies the remark by saying, “I’m ready to work hard. But I don’t want to surrender my life to a corporation that expects loyalty from me and offers none in return. I don’t want to be dismissed by people who continue to hold the belief that experience is the primary prerequisite for good ideas. And, I don’t want to feel like I am working in a vacuum without a clear-cut connection as to how I impact the bottom line. ” Upon further qualitative analysis of the anti-cubicle sentiment, MTV has indeed found that this generation isn’t suffering from inflated egos.
Class of 2011 just dreams of a more self-directed, personally fulfilling pathway to success: entrepreneurship. Contrast a prototypical entrepreneur of the 1980’s — perhaps a family friend who launched a mortgage business in a corporate office park — with today’s celeb-preneurs like Mark Zuckerberg and Jay-Z, who are just as likely to be seen on the red carpet as they are in Fortune magazine.
Today’s rock star entrepreneurs are more relevant and revered than ever before, as they have created entities like Facebook, Google and YouTube that define Millennials’ social lives and foster their entertainment experiences.
Practically speaking, entrepreneurship is also more accessible than ever, as Millennials have the tools to make their dreams come to life. Facebook and Twitter function as a sales force, a website serves as a storefront and wholesalers in Asia replace costly production facilities. Technology itself breeds a market for more technology, and Millennials who intimately understand the user experience for apps and games are generally best suited to create them.
In a sense, a Millennial entrepreneur is like an uber-Millennial. Millennial entrepreneurs exhibit an amped-up version of many of the traits intrinsic to their generation as a whole — they are even more tech savvy, more empowered and more wound up for success. They have an intense desire to change the world by remixing and reshaping industries to give power to the people instead of to an elite few at the top. As Susan Gregg from online retailer Modcloth notes on her website, “We want to fundamentally change the fashion industry! For so long, creating fashion has been this top-down process.” Modcloth gives fans a voice through its “Be The Buyer” feature, allowing them to vote on potential inventory to be sold on the site.
Contrast this with the vibe at traditional corporations, which are perceived to perpetuate a stifling, uncreative environment where inexperienced opinions are not always welcome. There’s a burning desire amongst youth to be one’s own boss, to not be a cog in a large machine. This perhaps stems from an upbringing where supportive “peer-ents” have always encouraged them to voice opinions and often gave them a vote in household decision-making. As Lady Gaga puts it, “My mama told me when I was young, we are all born superstars…”
There’s a distinctly “pop-culture” flavor to many Millennial enterprises. Whether it’s designing apps or planning events or supplying chic fashion from Asia, Millennials are creating businesses that personally excite them and feel relevant to their lives. MTV studied multiple Millennial entrepreneurs whose businesses evolved out of their own passion points. Danielle Schowolow, 24, founded “Status Stalker” because she believed people her age needed a place they could vent about social networking. Wade Slitkin, 25, leveraged his passion for comic books to create a comic-book reading app called “Panefly.” And Edwin Choi, 22, founded app development shop “Gumdrop Labs” — even the name oozes pop culture. MTV also surveyed its online panel of hundreds of Millennials to uncover their entrepreneurial dreams, and found their ideas also reflect unbridled creativity and a desire to re-engineer the world. Panelists want to start everything from a gluten-free bakery to a paranormal investigation agency to a visitor-friendly snake farm.
And who’s stopping them? Their peer-ents offer emotional and sometimes financial support… in some aspect, moms and dads are America’s new venture capitalists. The economy means no one is clamoring at Millennials’ doors to lure them into joining corporate America. And quite simply, youth today claim to be an unstoppable force, with 69 percent agreeing “If I want to do something, no one is going to stop me.” So download “Entrepreneurship for Dummies” on your iPad, buy a URL at GoDaddy.com and send a “grand opening” message to 760 of your closest Facebook friends … and you’re in business.